Relationships vs. Transactions
Every long-term business owner knows that the power of longevity rests in the relationships you’ve formed. They sustain and help grow your business and can even help it survive bad seas.
If your website and email messaging is nothing more than ‘I want to help you spend your money with me!’ it would be good to hit the pause button and factor in some empathy. You’ve got nanoseconds to let your valued customers and prospects know that you’re relationship is two-way and you’re not always trying to get into their wallet via their laptop.
If you’re a numbers-bound transaction hound in a commoditized space, there’s still room for capitalizing on your best customers’ good will by following up to gather reviews and referrals. Relationships! They make the world go on.
Connect with Chris Shirer, our chief strategist, at (614) 246-7770 to get started or drop us an email here.