Things are good. You have good revenue and all is well. Things need a kick. You want to regain market share.
This is the perfect time to get organized about your marketing and confirm that everything you have in place should stay in place. And, you may find that there are new things that could really help to support goals for growth.
Give a 90-Day Marketing Plan a test drive and then you can use it to ‘rinse-repeat’ (with a little guidance here and there).
Putting together a Marketing Plan is not the pleasure equivalent of a beach vacation but it could end up funding that vacation if it’s done right.
If you have the time for a half-day of being quizzed, we’ll return a plan you can execute tying directly to your goals, provide detail on how you work the plan including editorial calendar and share the benefits of some channels over others in your world. And, you’ll also know how to measure whether items in the plan worked or didn’t work and how to make adjustments for better performance.
Creativity and Innovation
In their Capitalizing on Complexity study, IBM interviewed 1,500 CEOs worldwide. They overwhelmingly named creativity as the single most important leadership competency in the new economy.
“[Leadership] standouts practice and encourage experimentation and innovation throughout their organizations. Creative leaders expect to make deeper business model changes to realize their strategies. To succeed, they take more calculated risks, find new ideas, and keep innovating in how they lead and communicate.”