Cooperative Marketing

Cooperative Marketing 2017-11-18T14:40:51+00:00

Sharing.  They say it’s its own economy.  They could be right.

Cooperative Marketing is a win-win for businesses that share customers with similar demographic, psychographic and buying characteristics.

It’s easy for businesses to share audience without harming their own performance and, in fact, sharing email marketing lists in a joint promotion is a great way to cooperatively grow your list.

Our cooperative marketing management starts with a discovery session to uncover good potential partnerships around a creative campaign to benefit both sides. We then create an offer-based campaign with a strong call to action and encourage participants to join the list of the other business. Win-win.


Good ideas are worth sharing.

“When your customers like each other more than they like you, things can become challenging.”

— Seth Godin
From his blog post, “Connect to” vs. “Connect”

Connect with Chris Shirer, our chief strategist, at (614) 246-7770 to get started or drop us an email here.

Relationships & Work