Your marketing mix defines the messaging you’re shipping through the channels available to you.
What are you using? Is it working? What are your goals?
How about your competitors — what are they using and is it working?
We look inside and survey the landscape to determine what’s working (doesn’t have to be digital) and what’s worth testing.
Traditional media (broadcast television, radio, cable, print), direct mail, public relations, out-of-home (billboards, electronic signage), community advertising (sponsoring Little League) – all these channels continue to deliver value when they’re used correctly and the creative work is on-brand and asking for a response.