Buzzword: Content Marketing.
Buzzsaw: Signing up for something you can’t sustain.
There is no better way to connect with your most desirable clients and customers than through interesting, shareable and valuable content.
Getting the right content and voice comes from doing some persona work and research. “Who are these people anyway?”
And yet, believe it or not, doing all that work does not result in content marketing. Great content is just the beginning; the remaining task is getting a call to action somewhere in the mix so you can complete the circle of connection.
THEN you have Content Marketing. And it should start with a Content Marketing Plan.
We can provide direction on effective copy you can implement, how to measure success and the copywriting you need if you’d like to share knowledge that would be meaningful to your customers, clients, guests. For an example of the work we do, check out the Kitchen+Drink blog at www.CameronMitchell.com.
Creativity and Innovation
In their Capitalizing on Complexity study, IBM interviewed 1,500 CEOs worldwide. They overwhelmingly named creativity as the single most important leadership competency in the new economy.
“[Leadership] standouts practice and encourage experimentation and innovation throughout their organizations. Creative leaders expect to make deeper business model changes to realize their strategies. To succeed, they take more calculated risks, find new ideas, and keep innovating in how they lead and communicate.”