We still can’t tell you exactly how a mention on social media leads to a purchase (but we’re getting closer).
You can definitely tell when a social channel has stirred everyone up about something but, even then, there’s evidence that says how we posture in our social personas is not actually how we feel in our ‘real’ selves.
So if all that is true, what’s the point of diving into that unpredictable, time-consuming space? And should you?
The answer: It depends.
It depends on your product or service, the audience you’re trying to reach, the ability of those channels to provide effective customer service to your fans, your interest in potentially using the channels wisely to involve customers in innovating your products and services.
We like the term ‘social influence’ rather than ‘social media.’ These are channels with influence and they include thousands of blogs across thousands of topics that may be of specific interest to people in your sphere.
If it turns out you could be well-served by the right influencers, we can put together a plan to maximize the return on your time spent.
Creativity and Innovation
In their Capitalizing on Complexity study, IBM interviewed 1,500 CEOs worldwide. They overwhelmingly named creativity as the single most important leadership competency in the new economy.
“[Leadership] standouts practice and encourage experimentation and innovation throughout their organizations. Creative leaders expect to make deeper business model changes to realize their strategies. To succeed, they take more calculated risks, find new ideas, and keep innovating in how they lead and communicate.”